Travel Agency

Campaign Objective: Acquiring new younger clients.
KPI: Customer acquisition costs (CAC).
Objective: Improve awareness and demand around cruise vacations for young adults.
The campaigns ran on both Facebook and Instagram focused on generating traffic to the website with the purpose of buying.
Audience: Adults: 26-41 years of age.
Singles, couples, married adults
Income: $80,000 - $150,000/year
Placement: California, NY, Colorado areas
Duration: 5 months
Budget: $5,000